Denotation is a surface or factual meaning of an object.
The denotative meanings of "ULAB" logo are:
* Colorful ( golden, blue, white and black )
* Logo of an university (written in black color)
* Pen nib drawn in the middle
* It’s a Bangladeshi university
* Oval from bellow with two corners at top.
* star sign
* a circle in the middle
Connotation is a subjective view based on culture and emotion.
Connotative meanings of the "ULAB" logo are:
* Liberty= usage of so many colors means liberty
* Education = the white nib of a pen means a peaceful place for education and the blue color also refers modern system of education.
* Knowledge = as a university it refers knowledge.
* Challenge = the rich and warm golden color makes our mind challenging, and the circle reminds us about the sun, the challenge to reach the sun.
* Arts = the word liberal arts written resembles arts.
* Encouragement= colorful and beautiful look of the logo gives encouragement.
* Peace = white color nib is the symbol of peace.
* Discipline = the black text shows discipline.
* Creativity = the artistic design of the logo shows creativity. the round golden circle reminds us aboute our Bangladeshi flag.

Good, but you are not indicating WHICH symbols on this logo that connote WHICH meaning.
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