Sunday, June 21, 2009

What is the denotative and connotative meaning of “ULAB” logo?





Denotation is a surface or factual meaning of an object.
The denotative meanings of "ULAB" logo are:

* Colorful ( golden, blue, white and black )
* Logo of an university (written in black color)
* Pen nib drawn in the middle
* It’s a Bangladeshi university
* Oval from bellow with two corners at top.
* star sign
* a circle in the middle

Connotation is a subjective view based on culture and emotion.
Connotative meanings of the "ULAB" logo are:

* Liberty= usage of so many colors means liberty
* Education = the white nib of a pen means a peaceful place for education and the blue color also refers modern system of education.
* Knowledge = as a university it refers knowledge.
* Challenge = the rich and warm golden color makes our mind challenging, and the circle reminds us about the sun, the challenge to reach the sun.
* Arts = the word liberal arts written resembles arts.
* Encouragement= colorful and beautiful look of the logo gives encouragement.
* Peace = white color nib is the symbol of peace.
* Discipline = the black text shows discipline.
* Creativity = the artistic design of the logo shows creativity. the round golden circle reminds us aboute our Bangladeshi flag.

1 comment:

  1. Good, but you are not indicating WHICH symbols on this logo that connote WHICH meaning.

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